About PJX 

PJX is the only conference that brings permanent jewelry artists together, proividing education, networking, and vendor connections that will help your business succeed. 

PJX is overseen by an advisory committee of permanent jewelry business owners and managed and organized by Sunstone Welders. 

Permanent Jewelry Classes

The Only Conference Dedicated to Permanent Jewelry Learning! 

  • 45 How-to Classes that will Grow Your Business!
  • 23 Experienced Instructors Ready to Share Everything They Know!

Course Instructors

Paulene Everett

Paulene has been a jeweler since 2017 with prior experience in steel fabrication and welding. When Paulene discovered jewelry production, she took everything she already knew and applied it to a smaller scale. She loves being able to create art through mechanical processes. As a member of the Rio Grande Tech Team, she dove into the educational opportunities that have helped make her the jeweler she is today. She specializes in Permanent Jewelry, fabrication and much more. She now helps others learn by sharing her experience with those in the industry and sharing her passion for jewelry making.

Courses:

• Chain and Charm Secrets that Boost Sales


Jen Thyrion

Jen Thyrion is a girl on fire! From the moment you meet her you’ll be amazed by her energy and enthusiasm for permanent jewelry. A true entrepreneur at heart, Jen founded Goldilinks that provides others with a turnkey business opportunity.

Courses:

• Scaling Your Business by Offering Handmade Jewelry

• Community Over Competition


Melissa Muir

For more than two decades, Melissa has used her skills as a talented educator to help thousands of people become more knowledgeable about tools, their uses, care and maintenance. She works with some of the largest names in the industry as she shares her knowledge and love of various metalsmithing techniques and tools, including micro TIG welding and all things jewelry making. Be sure to visit her YouTube Channel where she has hundreds of videos for even more jewelry education.

Courses:

• Get the Weld Right

• Building Your Inventory

• Maximizing Your investment in Your Welder

• How to Troubleshoot Your Welds

• Tools of the Trade


Kim Thompson

Kim Thompson is the founder of three successful businesses including EROS Hat Co., a custom hat and permanent jewelry bar. Kim is a veteran of the United States Air Force where she served in the medical field. She later transitioned into medical device sales and eventually landed in tech sales. When she and her wife, also named Kim, aren’t working within one of their businesses you’ll find them manifesting their lives, hanging with their three rescue pups, enjoying new restaurants, or planning visits to her son, a paratrooper in the United States Army.

Courses

• Money Mindset: How Your Relationship with Money Affects Your Business


Ashley Donnell

Ashley Donnell is the owner and founder of The Babe Standard, an accessories business based in Kansas City that has offered permanent jewelry for nearly two years. Ashley has felt all the highs and lows of this service-based business. Prior to offering permanent jewelry, Ashley sold ready-to-wear jewelry and accessories via a brick & mortar shop as well as pop-up’s across 19 states. She currently has two brick and mortar stores and a team of eight. In less than 5 years in business, she surpassed the $1 million in sales mark.

Courses:

• Scaling from Hobby to a Million Dollar Business

• From Crystal Balls to Cash: Sales Projections and Building a Buying Plan

• Rising to the Top: How to Build a Standout Brand in a Saturated Market


Lyndi Love

With decades of DTC experience, Lyndi has been key to building multimillion-dollar luxury brands. She graduated from several leadership programs and earned her degree in business with the highest honors. Most recently, she left her career to fully pursue her permanent jewelry business and coaching. Lyndi founded Permanent Jewelry Bestie and the only internationally accredited training program, the Permanent Jewelry Business Academy. Passionate about uplifting women, she donates a portion of her businesses' sales to organizations benefiting women. Lyndi aims to accelerate success, provide support, knowledge, and a community for empowering female entrepreneurs while prioritizing the best tools and safest industry practices.

Courses:

• Connect and Thrive: Mastering the Art of Networking for Success

• Sustainable Success: Mastering Profitable Pricing


Tony Cruz

Tony Cruz is a marketing and coaching expert who specializes in helping small businesses scale to 6 and 7 figures. With years of experience in large and small business development, Tony understands the unique challenges faced by entrepreneurs. From social media marketing to client retention strategies, Tony can help business professionals build their brands and increase their profits.

Courses

• How to Scale Your Business

• How to Sell Your Service

• How to Create a Predictable Business


Shari Tammietti

Voted Best Instructor in 2023! Shari Tammietti is a successful entrepreneur who explains in fine, simple detail how to make your social media catch attention and drive business. She'll discuss photography, color pallet, and content. You're guaranteed to walk away with at least one tip that will significantly boost sales.

Courses:

• Lights, Camera, Content!


Christine Coughlin

With a background as a Union Tradeswoman and a proud member of Local 537 Pipefitters, Christine’s love for welding sparked at the age of 15. From guiding summer classes to mentoring adults in her local union, teaching is where Christine truly shines. Currently advancing as a Certified Welding Inspector and Educator, her dedication to sharing knowledge is unwavering. But it doesn’t stop there. Christine’s journey in jewelry-making started with a passion for crafting wearable beauty, evolving into welded permanent jewelry.

Courses:

• Top 10 Tricks to Get the Perfect Weld

• Permanent Jewelry Welding 101


Dana Ho

Dana Ho has over 30 years of experience and in-depth knowledge of the jewelry industry. She has done it all: selling handmade jewelry at markets and pop ups to pay for tuition for her fine arts studies and MBA; operating a retail store; wholesaling components to jewelry designers, and now permanent jewelry artists, all over the world. She has worked with factories around the world, visiting and learning from their processes and technology. In person and on her social media,

Courses:

• Everything You Need to Know About Pop-up's

• How to Overcome Social Anxiety

• How to Operate an International Permanent Jewelry Business

• Chain 2.0: Everything You Need to Know About Gold Filled


Crystal Fox

Crystal Fox is one of the only Independent Insurance Agents solely specializing in the beauty industry; focusing on MedSpas, Permanent Makeup, Esthetics and Permanent Jewelry. Prior to becoming a licensed insurance agent, Crystal was in the beauty industry for over 10 years! Her beauty expertise and passion for insurance make her the perfect agent to protect your business.

Courses:

• Everything You Need to Know About PJ Insurance


Andrea Lazarus

As a seasoned marriage and family therapist with over two decades of experience, Andrea has honed an extraordinary ability to connect with a diverse array of clients. She has had the privilege of working with a wide variety of clients, providing guidance and support through their personal journeys. Her commitment to helping others extends to leading support groups for those dealing with loss, where she offers a compassionate space for healing and connection. Her creative side flourished during graduate school, where she began making jewelry, a passion that led to the launch of her permanent jewelry business early last year. This venture allows her to combine her artistic expression with her deep understanding of personal stories and connections.

Courses:

• How to Create Meaningful Connections with Your Customers


Brianna Zenna

Brianna Zenna is the founder of Linked Local NJ, a flourishing permanent jewelry business. Starting as a 27-year-old with a small side venture, Brianna navigated a path that transformed her business into a six-figure company within just 12 months. Now in the driver's seat of the largest permanent jewelry store on the Jersey Shore, Brianna is passionate about sharing insights on business growth, entrepreneurship, and the pursuit of financial freedom. At the PJX, Brianna will help you turn passion into a prosperous and sustainable enterprise.

Courses:

• The Art of the Upsell: Strategic Techniques Specific to Permanent Jewelry

• When and How to Scale Your Permanent Jewelry Business


Victoria Martin

Victoria Martin, a US Navy Veteran Mom, and her husband Steve transitioned from owning a successful HVAC company to launching a laser business in 2020. Expanding into Permanent Jewelry, they aim to foster community engagement and empower owners to flourish. Victoria's entrepreneurial drive, family dedication, and community passion shine through.

Courses:

• Build Your Business by Building Relationships


Danielle Watt

With over 13 years of full-time jewelry design, making, and silversmithing experience, Danielle added welding to her studio two years ago to increase the efficiency of production work. She added permanent jewelry as a service "just to help pay off the welder". Two years later, permanent jewelry remains a pillar of the services she offers through River Valley Designs. Danielle's favorite aspect of jewelry making and permanent jewelry is metallurgy, or the science of metal properties. She enjoys helping others learn about metals, welding, and silversmithing.

Courses:

• FundaMETALS: Permanent Jewelry Metals Basics and How to Source them without Getting Scammed


Angelique Fernlund

Angelique Fernlund has spent decades working in payroll and has a master’s degree in Human Resources Management. In fall of 2022, Angelique fell in love with permanent jewelry. This business of connecting people through the permanent jewelry experience is right where she belongs. From employee to entrepreneur, she understands figuring out how to run and grow a small business isn’t always easy and shares her own knowledge and experience to help others.

Courses:

• How My Customers Find Me on Google

• Hiring Correctly: Employee vs Contractor


Michelle Dall'Acqua

Michelle Dall'Acqua is the artist and entrepreneur behind Heartstrings Jewelry, a Canadian company specializing in permanent jewelry, gold, and transforming well-loved instrument strings into eco-luxury fine jewelry. She holds a Bachelor of Science degree as well as the Level 4 Certificate in Gemmology from the Gemmological Association of Great Britain with extensive experience in micro welding. Michelle’s unique collaborations within the gold, gemstone, and music industries have helped her grow a small local business into a recognized brand with global reach.

Courses:

• Make It or Break It: Learn Effective Communication Skills for Challenging Situations

• Going for Gold: How to Take Your Permanent Jewelry Business to the Next Level


PJX: A True Las Vegas Experience

PJX is hosted by Planet Hollywood, an iconic, on-the-strip resort and casino. You’ll enjoy:

  • Extraordinary! Only $129/night NO RESORT FEES
  • Luxurious 5-star Accommodations
  • Concierge Service
  • Fancy Bellhops
  • Lively Casino
  • Internet Access
  • Pool Access
  • Gym Access

There’s no better way to experience Las Vegas!



June 4-6, 2024 Planet Hollywood Book within the Block! 


Attendees who book at Planet Hollywood within the PJX room block will enjoy these ADDITIONAL VIP perks: 

  • Pay NO Resort Fees
  • Daily Room Raffle: Win a Free Night!
  • Daily Prize Raffle
  • Sponsor Discounts ONLY for Planet Hollywood Guests
  • Gym Access
  • PJX Pool Cabana Access
  • Reserved Internet Access 


Kindly Note: When you book within the block you support the permanent jewelry community now and in the future. Please support the community by booking within the block  Reserve Your Room. 

Pool Party! The PJX cabana will be open during regular pool hours for those that need to relax at the pool.

Notice: The nightly rate of $129 (plus taxes) is NOT guaranteed after May 13, 2024.

Book within the Block!  Planet Hollywood offers a 72-hour cancellation policy; you are able to cancel you reservation up to 72 hours before check-in. Book your reservation now.

Scam Warning! Official PJX lodging notices will only come from Sunstone. Beware of email messages that promote lower room rates for PJX 2024.


Tuesday, June 4th 2024

12:00 pmRegistration Opens
3:00 - 6:00 pmClasses Begin
5:00 - 10:00 pmPJX Marketplace Opens
6:00 - 10:00 pmOpening Reception and Dinner


Wednesday, June 5th 2024

9:00 amClasses Begin PJX Marketplace Opens
NoonLunch
1:00 - 6:00 pmClasses


Thursday, June 6th 2024

9:00 amClasses Begin PJX Marketplace Opens
NoonLunch
1:00 - 3:00 pmClasses

Kindly Note: We will make adjustments to this schedule as planning continues; however, for flight planning, the start and end times will not change. Look for flights that arrive before Noon and depart after 6:00 pm.


A Registration Fee Packed with Benefits!

Education, training, networking, learning, cocktail reception, and lots of food! 

Your registration includes: 

  • Access to all educational classes: Choose from as many as 25 different classes! 
  • Entry to the PJ Marketplace: Connect with key suppliers! 
  • Official Certificate of Attendance: You'll receive an official certificate you can display with pride! 
  • Welcome cocktail reception for networking: Start PJX with cocktails, food, and fun! And more food!
  • Delicious lunch buffet on Wednesday and Thursday: You’re guaranteed to gain a few pounds! 
  • PJX reserved pool cabana: There’ll be fun in the sun at the PJX cabana (for hotel guests only)!
  • Awesome swag: Take home and show off your official PJX gear!


JUNE 4-6, 2024 PLANET HOLLYWOOD LAS VEGAS

Visit the PJ Marketplace

Meet New Suppliers. Expand Your Product Line. See What's New. 

Only PJX has the world's largest marketplace of PJ vendors. Chain, findings, training, tools, welders, services, and more!


OFFICIAL PJX 2024 SPONSORS




Register

  • Get the full package that PJX has to offer including perks like: Access to all educational classes, entry to the PJ Marketplace, a welcome cocktail reception for networking, lunch buffet x2, awesome swag, and more!




$6.00
$6.00
$6.00

Make Sure You're Covered

Purchase Protection

Add Purchase Protection and get a 100% refund of your purchase if a qualifying unforeseen circumstance prevents you from attending this event. Covers illness, injury, transportation problems, emergencies and more.*

For $1.00, I will get a refund for my purchase should I be prevented from attending the event due to a qualifying unforeseen circumstance. I agree to the Terms and Conditions
I understand that if I am prevented from attending the event because of an unforeseen circumstance I won’t get a refund of my purchase.

*Terms, conditions and exclusions apply. Not available for or applicable to events, attendees, or travel outside of the USA.

Purchase Protection is a service offered by Purchase Protection LLC. Purchase Protection is not an insurance policy. It is a service that will refund you 100% of your event fees, taxes and dues should you be prevented by unforeseen circumstances from attending the event. Purchase Protection does not apply to, and will not reimburse, merchandise purchases and charitable donations. Purchase Protection fees will be charged as a separate transaction. Any changes made to your order will not change the amount covered in this agreement.

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