Amanda Eddy is the founder of Amanda Deer Jewelry, an Austin, Texas-based brand known for its dainty, minimalist designs made for everyday wear. Since launching the line, she has grown the company into a recognized name in contemporary jewelry, with a flagship store in Downtown Austin offering both her signature collection and permanent jewelry services. A leader in the industry, Amanda is the former President of the Women’s Jewelry Association (Austin Chapter) and actively supports the jewelry community through mentorship and volunteer work.

Ashley Donnell is the founder of The Babe Standard, a thriving retail brand known for its high-energy shopping experience, permanent jewelry, and custom accessories. With years of experience in fashion merchandising and a deep understanding of inventory strategy, branding, and customer engagement, she has built a business that blends creativity with profitability.

Beyond retail, Ashley is a leader in the permanent jewelry industry and an active voice in the community. She is passionate about helping business owners scale with confidence—whether that means mastering inventory, creating a brand that attracts customers like magic, or making the leap into brick-and-mortar retail.

Her teaching style? No fluff, no boring lectures—just real strategies that work, delivered in a way that’s fun, relatable, and packed with actionable takeaways.

Meet Christine Coughlin, the visionary behind Get Fused Permanent Jewelry. A proud Union Tradeswoman and member of Local 537 Pipefitters, Christine discovered her passion for welding at just 15 years old. Her love for teaching has taken her from leading summer classes to mentoring adults in her union, where she thrives as an educator. Now a Certified Welding Inspector and Educator, she’s committed to sharing her expertise with others.

Educator, inventor, speaker, and ultimate cheerleader for permanent jewelry artists worldwide. She’s the creator of Permanent Jewelry Bestie, inventor of the WeldVision Pro, leader of The Permanent Jewelry Hub Facebook community, and founder of the Permanent Jewelry Business Academy. Lyndi also runs Infinity Metals, a booming multiple 6-figure permanent jewelry business with multiple mobile teams and a brick & mortar location. With a background in tech and luxury DTC sales, she’s on a mission to help women stop settling for the ‘pink seat’ at the table and start building their own tables. Lyndi empowers artists worldwide to grow profitable, sustainable businesses and own their success!

Co-coach of the Permanent Jewelry Business Academy by Permanent Jewelry Bestie, professional welder, and certified electrician, Dustin brings over 20 years of hands-on experience to the table. Known for his technical precision and approachable teaching style, he helps artists gain confidence at the welder and master their craft. A strong advocate for women in business (he’s married to one, after all), Dustin is passionate about supporting artists as they build their skills and grow their businesses. Whether he’s welding, coaching, or troubleshooting, Dustin is all about helping permanent jewelry artists work smarter, faster, and feel confident in their technical skills.

Maya Cadigan is a social media marketing expert and the founder of Cadigan Marketing, a six-figure agency that helps small businesses grow online. At just 25, she launched her business and quickly scaled it by mastering content creation, engagement strategies, and brand storytelling. Now, at 28, she manages multiple brands, including her permanent jewelry business, Spark 26. With a passion for helping entrepreneurs succeed, Maya teaches business owners how to leverage social media—especially Instagram—to attract clients, build community, and increase revenue. In this session, she’ll share her proven strategies to help permanent jewelers stand out and grow their businesses online.

Dana Ho is the founder of Stones And Findings Inc., a leading wholesaler of high-quality chains and components serving jewelry designers and permanent jewelry artists worldwide. With over 30 years of experience in the jewelry industry, she brings deep knowledge of both creative and business aspects of permanent jewelry. Dana holds a Finance degree and an MBA from the University of Toronto's Rotman School of Management. Since founding Stones And Findings in 2006, she has worked closely with factories worldwide. Dana is passionate about sharing expertise in pricing strategy, metals, and entrepreneurship to help others succeed in the industry.

Joanna Jacobs-Nolan has become a familiar face in the Permanent Jewelry Community, and for good reason. With

thousands of events under her belt and three consecutive six-figure years in business, she’s proven that her passion and

dedication truly pay off. Joanna’s journey began in Chicago, where she built a thriving brick-and-mortar jewelry business

that’s all about celebrating craftsmanship and creating connections.

Now, as a returning instructor for the second year, Joanna is excited to share her expertise and her love for this industry

with others. Whether it’s her hands-on experience or the countless stories from her years in business, she brings a wealth of knowledge and a heartfelt commitment to helping others succeed. From The Babe Bodega to PJX in San Antonio,

Joanna is here to guide, inspire, and help you shine in the permanent jewelry world.

Melissa Muir – Educator, Metalsmith, and Welding Expert

For over two decades, Melissa Muir has been a dedicated educator, helping thousands gain a deeper understanding of tools, their uses, care, and maintenance. She collaborates with some of the biggest names in the industry, sharing her expertise in metalsmithing, micro TIG welding, and jewelry making. Passionate about teaching, Melissa provides hands-on instruction through workshops, seminars, and her extensive

online presence. Explore her YouTube channel (www.YouTube.com/melissamuir), where she has hundreds of videos offering in-depth jewelry education, tool demonstrations, and expert tips to inspire and empower creators at all skill levels.

Brianna is a passionate young entrepreneur with three thriving businesses and a mission to uplift and empower other women. She believes in the power of shared experiences, mentorship, and community, striving to create spaces where women can grow, connect, and succeed. With a heart for business and a drive for impact, Brianna is dedicated to building a legacy of empowerment and inspiration.

Shari Tammietti is a licensed esthetician and has taught esthetics for 7 years. In February of 2022 she started offering permanent jewelry on a whim and quickly saw the potential in what started as a fun side hustle! Soon after she saw the need for more education and community in the industry! She took her love of education and obsession with permanent jewelry to create the first training courses to help other women successfully start their own permanent jewelry business!